The B.C. man whose minivan was vandalized during May Day protests in Seattle, setting off a huge social media campaign to find him, has been identified as a Vancouver pastor.

Samuel Lee was south of the border with his family on Tuesday when rioters smashed the windows on his vehicle and slashed his tires.

He was interviewed briefly by local TV station KOMO, but gave his name only as "Sam." He said that he was mocked by the mob, called a "hoser" and told to go back to Canada.

The short television appearance set off a wave of tweets from apologetic Seattle residents under the hashtag #findsam, as well as an offer from the Seattle Convention and Visitors Bureau for a free return trip to show him a brighter side of the city.

CTV News has confirmed that Lee is a pastor with Vancouver's Lighthouse Ministries, but he could not be reached for comment early Thursday afternoon.

Seattle's anti-capitalism May Day protest turned into a full-on riot, ending with several businesses and vehicles damaged and participants pepper-sprayed by police.

With files from CTV British Columbia's Shannon Paterson