VANCOUVER - The B.C. Lions are hoping some star appeal will help them earn their first win of the CFL season.

Gene Simmons, the long-time bassist with the rock band KISS and star of his own reality television series, will perform the ceremonial pre-game coin toss Friday night when the Lions face the Hamilton Tiger-Cats at Empire Stadium.

The Lions (0-3) are one of two CFL teams still in search of their first win. The other is the Saskatchewan Roughriders (0-3).

Hamilton (1-2) is coming off a 33-3 home victory over Saskatchewan on Saturday.