Conservation and First Nations groups are calling for a ban on trophy hunting for bears in the Great Bear Rainforest on the B.C. coast.

Bruce Passmore of the Humane Society International says the provincial government should listen to public opinion and science and stop the hunt, which opens on April 1st.

He says an Ipsos Reid poll found 78 per cent of B.C. residents oppose bear hunting in the Great Bear Rainforest.

Ian McAllister of Pacific Wild says hunting bears doesn't make sense in a protected area and also hurts eco-tourism.